Martell Noblige appeals to Chinese youth with ‘Standout …
Martell Noblige appeals to Chinese youth with ‘Standout Swift’ campaign SK-II partners Lazada for SEA online flagship store RSN’s recruitment campaign dives into why joining the navy isn’t as …

Martell inspires Chinese youth to challenge social norms …
The campaign uses the tagline ‘Be a Standout Swift’ and reinterprets Martell’s logo featuring a ‘swift’, which is inspired from a migratory bird found in the Cognac region of France, to communicate the Chinese new generation’s desire to take audacious risks.

Campaign Spotlight: Martell inspires Chinese youth to …
Developed by BBH China, the campaign uses the tagline “Be a Standout Swift” and reinterprets Martell’s logo featuring a “swift“, which is inspired from a migratory bird found in the Cognac region of France, to communicate the Chinese new generation’s desire to take audacious risks.Now adapted globally, the tagline and the creative idea re-evaluates the traditional Chinese belief …

Heritage cognac brand asks Chinese youth to spread their …
Martell’s bird is a species called the swift, so the campaign urges young people to ‘Be a standout swift’ by taking risks and following dreams. The campaign includes a manifesto (above) and separate films (below) featuring fashion designer Angel Chen, esports professional Li Xiao Feng (aka Sky) and singer/actor Chen Kun.

Martell Cognac Goes Bold and Badass in Search of a New …
French Cognac brand Martell Noblige has launched an integrated multi-channel campaign to reintroduce the brand in China in an attempt to enhance its appeal to a younger legal drinking age audience. Developed by BBH China, the campaign uses the tagline “Be a Standout Swift” and reinterprets Martell’s logo featuring a swift (a bird from …

TV ad: Martell: Chen Kun
The campaign uses the tagline ‘Be a Standout Swift’ and reinterprets Martell’s logo featuring a ‘swift’, which is inspired from a migratory bird found in the Cognac region of France, to communicate the Chinese new generation’s desire to take audacious risks.

BBH China: Martell rediscovers youth – The Stable
Martell Noblige – even the name suggests an older upmarket audience. … The campaign, Be a Standout Swift, reinterprets Martell’s logo featuring a swift inspired from a migratory bird found in the Cognac region of France, to communicate the Chinese new generation’s desire to take audacious risks and follow their heart fearlessly.

Best ads: TV, Print, Outdoor, Interactive, Radio
French Cognac brand Martell Noblige has launched an integrated multi-channel campaign via BBH China to reintroduce the brand in China and enhance its appeal to a younger Legal Drinking Age (LDA) audience, who are at the cutting edge of culture and exploring their alcohol preferences. The campaign uses the tagline ‘Be a Standout Swift’ and reinterprets Martell’s logo featuring a ‘swift’, which …

Best ads: TV, Print, Outdoor, Interactive, Radio
French Cognac brand Martell Noblige has launched an integrated multi-channel campaign via BBH China to reintroduce the brand in China and enhance its appeal to a younger Legal Drinking Age (LDA) audience, who are at the cutting edge of culture and exploring their alcohol preferences. The campaign uses the tagline ‘Be a Standout Swift’ and reinterprets Martell’s logo featuring a ‘swift …

Best Ads on TV – French Cognac brand Martell Noblige has …
French Cognac brand Martell Noblige has launched an integrated multi…-channel campaign via BBH China to reintroduce the brand in China and enhance its appeal to a younger Legal Drinking Age (LDA) audience, who are at the cutting edge of culture and exploring their alcohol preferences.The campaign uses the tagline ‘Be a Standout Swift’ and reinterprets Martell’s logo featuring a ‘swift …